Goals
Make Access to Healthy Foods and Safe Places to Be Physically Active a Priority — and a Reality
YAAO aims to:
- Develop a culturally relevant and creative campaign that features strong, memorable slogans to promote healthy and active lifestyles as well as urge youth to advocate for healthy food policies at school, at home and within their communities.
- Increase middle and high school students' awareness about the health risks of consuming fast food and soda, and the importance of healthy eating.
- Decrease middle and high school students' consumption of poor nutritional and high caloric foods such as fast food and soda, and increase their consumption of healthy food.
- Develop a website with content created by YAAO and youth members on the site where they can upload and share videos, pictures, and blogs about the obesity epidemic confronting them.
- Pitch the campaign to teen magazines and radio.
- Cultivate a celebrity spokesperson that participates or endorses the program.
